Welcome!

I’m Benj, the creative behind 24our — a designer jewellery brand based in Sydney, Australia. I began my journey selling handmade jewellery on Etsy in early 2021, and the overwhelming support led to the official launch of 24our.au.

I started 24our because I felt something was missing in my life, despite always exploring new avenues.

But one day, out of the blue, I started drawing and it was strangely fulfilling. That's when I realised I had been living a life built on structure without a true creative outlet. I continued to explore this newfound obsession, eventually leading to jewellery.

So, why jewellery? It became the perfect way for me to express my creativity and offer something others could appreciate. I’ve always loved wearing jewellery, and so do many others because it complements our style and adds the final touch of confidence.

I’m so glad I took the next step with 24our, and to be honest, I was very anxious throughout the process — but we did it. Thank you for being part of this journey with 24our*ੈ✩‧₊